The Lab Transforms Into Love Island

Unless you’ve been living in space, you’ve probably heard of the reality TV franchise Love Island. Recently we were lucky enough to host Tylite Digital & Hayu Canada, along with some of Toronto’s most exciting social media influencers, as they transformed our studios into the set of Love Island.

Love Island is Britain’s most popular dating game show. Love Island UK has travelled across the pond and landed at streaming service Hayu Canada.

Hayu is all about sharing guilty-pleasure reality TV with Canadians. There was no better way to celebrate the launch of Love Island on Hayu than literally bringing the set of the show to Toronto.

Take a look at some behind-the-scenes

The talented Tylite Ditgital team rolled up their sleeves and recreated the Love Island set in both Studios 1 & 2.

The campaign featured Toronto social media influencers:

Jules the Lawyer

Laframbuesaa (Marie Stella)

Naomi Leanage

Matt Gupps

Carlaawithlove

@thosemillerboys (Andrew Miller)

@_emoliveira (Emily Oliveira)

Check out The Villa!

More BTS

Blo Blow Dry Bar set up in the Studio hair and makeup lounge. Here, their team transformed Toronto influencers into British Love Island contestants.

Toronto creators like Jules the Lawyer channelled their inner Love-Islander and travelled throughout the studios to film confessional-style and intro videos.

Finished Projects

It was a pleasure hosting Hayu Canada, Tylite Digital, Bo Blow Dry Bar, eBay Canada and so many Toronto content creators!

Thank you for letting us play a small part in transforming The Lab into a cheeky tropical villa.