Recent Launches From The Lab, October 2022

October 2022

It may be spooky season, but the latest projects from The Lab are far from scary. Here’s a glimpse at what’s been brewing at the studios courtesy of these talented creators.

New World Inc. & Ronaldinho | “Welcome to New World” (Produced by New World Inc)
Uncle Studios | FW Collection (Produced by Uncle Studios)
Zik | TV Series (Produced by Moi & Dave)
Nobis | Fall/Winter 2022 Campaign
(Video by Shayne Gray, Photo by Nick Merzetti)

Take a look at how these out-of-this-world projects were brought to life at AstroLab Studios!

NEW WORLD INC. & RONALDINHO | PROMO

Earlier this year, New World Inc. announced football legend Rolandinho as its global ambassador. The Augmented Reality NFT platform took over the Studios and created a whole new world (pun intended).

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We don’t typically host football stars, but when we do, we make sure they’re a two-time FIFA World Player of the Year, a Ballon d’Or, UEFA Champions League AND World Cup winner.

Learn More About New World Inc.

UNCLE STUDIOS | FW COLLECTION

Uncle Studios transported The Lab back in time to capture stills and motion content for their FW22 Collection.

This Toronto-based company designs uniforms inspired by future nostalgia using clean fabrics.

Their new looks and launch video Be & Become are influenced by classic films, the 70s and old Hollywood wardrobe tests.

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Take a look at their FW22 Collection

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Zik | TV Series

Produced by Moi & Dave, Zik is a French-language program that explores the world of music in innovative ways, putting a musical twist on topics like history and science.

We’re definitely music lovers here at The Lab, so it was an honour to have our studios transformed to capture some interior shots for the show.

NOBIS | FALL/WINTER CAMPAIGN

We’re consistently awestruck by the talent that comes through the studios. With their innovative mirror set-ups, Shayne Gray and Nick Merzetti brought the “multiverse” to The Lab.

Merzetti and Gray captured the essence of fall AND winter to create content for the luxury outerwear brand Nobis.

Mind = Blown.