Holy ship! It’s already been a year since our official launch on Feb 16th, 2017. And what a year it’s been.
When we started the AstroLab journey, it honestly felt like we had to build a rocket without any parts. We’d spend our first year digging through scrap, start piecing it all together, and then maybe by the end of year two we’d have a completed rocket. Ok, that’s enough puns. For now.
Thanks to all of our amazing clients and an insane amount of word-of-mouth from fans and clients alike, this process was sped up exponentially, and within a week of launch we were booking up and taking on some incredible productions.
Read on to see some of the brands, campaigns, artists and other work that have been created here!
Holy ship, it’s already been a year since our official launch on Feb 16th, 2017. And what a year it’s been. When we started the AstroLab journey, it honestly felt like we had to build a rocket without any parts.
Barbie – “You Can Be Anything” – BizMedia
This inspirational campaign from Barbie looks at what happens when girls are free to imagine they can be anything. Developed by our friends at BizMedia, this was a two-day shoot in Studio 2, with set build on day 1 and the shoot on day 2. We especially love how they featured our kitchen and (no longer existent) boardroom.
Be inspired by Afrodite! Tracy Moore was the perfect mentor for this little TV host to-be. #Barbie #YouCanBeAnything Watch more inspiring Barbie videos: http://po.st/BarbieYouCanBeAnything SUBSCRIBE: http://po.st/BarbieSub About You Can Be Anything: From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate the belief that You Can Be Anything.
VICE Media – “FLUX”
The words VICE and cool are pretty much synonymous. So, it’s no surprise that when they took over our space we were blown away. Through a six-part series, they explore tech and concepts like autonomous cities and the future of prosthetics. Their set was comprised of a custom-built stage and lighting grid with MOSS LED strips installed, Quasar Science LLP’s LED tubes, and the entire cyc painted black.
Autonomous living is closer than we think. We find out what living on the grid will look like when we connect our cities to our vehicles in the second episode of FLUX.
SickKids – “VS” – Asymmetric/Cossette
When Asymmetric reached out to see if we’d be down to support the development of some follow-up content to SickKids‘ wildly popular VS campaign, our answer was a resounding YES! What an honour. This one-day shoot saw our studios filled with real doctors, hospital beds (and the like), and most importantly, an owl. A real, live owl!
We need to build a new SickKids. It’s going to take all of us. http://www.fundthefight.ca
Gatorade – DeMar DeRozan Plays Cool – Jesse Blight Inc.
What do you do when there is a star in your midst? Play Cool, obvi. That’s what we tried to do when director Jesse Blight and his team rolled through with none other than DeMar DeRozan for Gatorade. Their set featured our entire Studio 1 painted blue, a basketball net, and an awesome production team. Below is the result.
DeMar DeRozan always plays it cool. #PlayCool
Joseph of Mercury – Angel (Official Music Video) – Mad Ruk Entertainment Inc.
Toronto-based crooner Joseph of Mercury and the team at Mad Ruk created a truly angelic piece when they took over Studio 1. Their set took advantage of our clean white cyc, which was lit using our Chroma-Q Space Force LEDs and a 20x silk, with added elements like a white platform/staircase, and use of crash mats to capture the his angels falling in slow-mo. The result is beautiful:
Joseph of Mercury – Angel Stream Debut EP here – https://awal.lnk.to/WL403 Facebook – facebook.com/josephofmercury/ Twitter – twitter.com/josephofmercury/ Instagram – instagram.com/josephofmercury Director: Gemma Warren Cinematographer: Jackson Parrell Choreographer: Anastasia Shivrina Dancer 1: Anastasia Shivrina Dancer 2: Jessie Garon Dancer 3: Allison Bradley Editor: Daniel Haack Producer: Suzannah Moore Colourist: Conor Fisher
Saya – Cold Fire (Official Music Video) – Kid. Studio
Kid. has very quickly made a name for themselves as a force for producing music videos in Toronto’s hip hop and R&B scenes. Their style is very distinct, yet every video they produce has its own identity (clearly Kid., yet always fresh). And they’re not stopping at music videos – most recently they’ve been making big moves in all things culturally relevant, being tapped by major brands to produce commercials (think brands like Converse, Moose Knuckles, VICE). We’ve been lucky enough to host them in our studios on several occasions. The first time they graced our studios was for artist Saya. Their set was lit with Arri SkyPanels and their prop list included a live bird and dance pole. Read more about Kid. here.
Saya – Cold Fire – OUT NOW. https://Saya.lnk.to/ColdFireID Subscribe: http://bit.do/SayaVEVO Facebook: https://www.facebook.com/sayaslaya/ Twitter: https://twitter.com/sayaslayaa Instagram: https://www.instagram.com/sayaslaya/ Soundcloud: https://soundcloud.com/sayaslaya Director: Glenn Michael Producer: Vince Tran + Julian Nieva Director of Photography: Ali Khurshid Editor: Kid Studio Special thank you to the Government of Canada Produced with the financial assistance of MuchFACT, a division of Bell Media Music video by Saya performing Cold Fire.
Nequita Russell – Undercover (Official Music Video) – Kris Brockman/Reaction Films
When our good friend and director Kris Brockman told us his concept for this music video, we were instantly sold. With a focus on the approach to lighting it (led by DP Justin Lovell, Assoc. CSC) and some neat tricks, including an actual ninja that can backflip on command, this video turned out even sexier than we could have imagined.
Director: Kris Brockman Produced by: Reaction Films DP: Justin Lovell Music Prod by. SedZ Spotify — https://open.spotify.com/album/1f2rMv5pzftFedwyEoAyvH iTunes — https://itunes.apple.com/ca/artist/nequita-russell/id1007059025 Deezer — https://www.deezer.com/us/album/51807392 Amazon — https://www.amazon.com/Undercover-Nequita-Russell/dp/B077JBFF61 Social Media Links: INSTAGRAM — https://www.instagram.com/nequitarussell/?hl=en TWITTER — https://twitter.com/nequitarussell?lang=en FACEBOOK — https://www.facebook.com/nequitaaa/ WEBSITE — www.nequita.com Copyright (C) 2017 Nequita Russell. — Powered by http://www.vydia.com
UR Enough – #loveURself (Campaign Video) – Blackout Media, in Association with AstroLab Studios Inc.
While we’ve been busy with commercials and music videos, we are always eager to jump on board to support important causes. That’s why we were all over it when our friends at Blackout Media asked us to help them out with the UR Enough campaign. UR Enough founders Kelsey and Mandi believe that by revealing our vulnerabilities and removing the filters, we shine light onto topics of anxiety, addiction, and pain — highlighting the qualities that make us most real and human. We couldn’t agree more, and are so proud to have been part of this campaign. Warning, you may want to have tissues handy.
If someone asked you to list everything that you love, what would you say? Would you include yourself? For many of us, we will not add our names to that list until we “get the job”, “lose the weight”, and so on.
And that truly doesn’t even scratch the surface! Some other brands, artists, agencies and production companies that we’ve been fortunate enough to host at The Lab, in no particular order, include:
Toys R Us
Marks Work Warehouse
Grease (Stage Production)
Arc & Crown Media
Black Fawn Films
The Field Inc.
Q Media Solutions
The Cross Agency
West & Social
And the list goes on! We want to send a HUGE thank you to all of our friends, family and clients for helping make year one truly f****** awesome. We’re still taking off, and are so excited about what’s next.
Stay tuned for updates throughout the year, and we hope to see you soon at The Lab.