Unless you’ve been living in space, you’ve probably heard of the reality TV franchise Love Island. Recently we were lucky enough to host Tylite DigitalHayu Canada, along with some of Toronto’s most exciting social media influencers, as they transformed our studios into the set of Love Island. 🚀🛸

Love Island is Britain’s most popular dating game show. Love Island UK has travelled across the pond and landed at streaming service Hayu Canada. 

Hayu is all about sharing guilty-pleasure reality TV with Canadians. There was no better way to celebrate the launch of Love Island on Hayu than literally bringing the set of the show to Toronto. 

Take a look at some behind-the-scenes 🔥

The talented Tylite Ditgital team rolled up their sleeves and recreated the Love Island set in both Studios 1 & 2. 

The campaign featured Toronto social media influencers:

Jules the Lawyer

Laframbuesaa (Marie Stella)

Naomi Leanage

Matt Gupps


@thosemillerboys (Andrew Miller)

@_emoliveira (Emily Oliveira)

Check out The Villa! 🔥

Original Love Island Set
Replica Love Island Set

More BTS 🔥

Blo Blow Dry Bar set up in the Studio hair and makeup lounge. Here, their team transformed Toronto influencers into British Love Island contestants. 🚀

Toronto creators like Jules the Lawyer channelled their inner Love-Islander and travelled throughout the studios to film confessional-style and intro videos.

Finished Projects 🔥

@julesthelawyer #ad - Comment below ⬇️ if you think I would be great on Love Island - if I wasn’t already famous...and engaged. Be sure to check out Love Island’s newest season - which is now streaming exclusively on @hayusocial. If you know me irl, you know HAYU is the only streaming platform I use. From exclusive series you can’t watch anywhere else, to ad free content, HAYU is your one stop shop for all things reality TV. Best part of all? It is only $5.99 CAD (+tax) per month. A big thank you to HAYU for making all of my reality TV dreams come true on set with Love Island!! There is no better way to ring in my birthday today than by watching HAYU’s exclusive premiere of Love Island season 8!! Thank you to @ebay for the product and to @bloblowdrybar ♬ original sound - JULES
@laframbuesaa I’m clearly obsessed with this show😂 Love Island’s S8 is available TODAY exclusively on Hayu. More reasons to get a subscription? It’s fast, it’s affordable, it’s original and all content is ad-free! 🥳 #ad @hayusocial @bloblowdrybar @ebay ♬ original sound - Marie Stella
@mattgupps What NOT to say on Love Island #ad The newest season of Love Island is now streaming exclusively on @hayusocial and I can’t wait to watch the drama unfold! Hayu is one of my favourite services because it lets me watch all of the BEST reality TV shows whenever and wherever I want, all for just $5.99 CAD (+tax)! Whether it’s on my phone or on my TV, I know that I can always catch up on my current obsessions (like Love Island) thanks to Hayu. Comment below if you’ll be watching Season 8 with me! Special thanks to @ebay for providing us with some amazing product on set and to @bloblowdrybar for ♬ HOT & SPICY SALSA - Jaycee Mante

It was a pleasure hosting Hayu Canada, Tylite Digital, Bo Blow Dry Bar, eBay Canada and so many Toronto content creators!

Thank you for letting us play a small part in transforming The Lab into a cheeky tropical villa.